About the author
Tim Wu is an American legal scholar and writer known for work on communications networks, competition, and technology policy. He coined the term net neutrality and has taught at Columbia Law School while also serving in government policy roles.
The Attention Merchants traces industries that gather and resell human attention. Wu's other books, including The Master Switch and The Curse of Bigness, examine concentration and recurring cycles of control in information markets.
Where to start
Start with The Attention Merchants for the long media history, then read The Master Switch for Wu's account of openness and consolidation in communications industries.
