About the author
Michael E. Gerber is an American author and consultant known for writing about small-business systems, entrepreneurship, and the difference between performing technical work and building an organisation around that work.
The E-Myth Revisited is the best-known version of his argument and has been followed by books applying the framework to particular professions and stages of business development.
Where to start
Start with The E-Myth Revisited for Gerber’s distinction among the Entrepreneur, Manager, and Technician and his idea of the franchise prototype.
