About the author
John Doerr is an American investor and venture capitalist who worked at Intel before joining Kleiner Perkins. He backed and advised technology companies including Google and became a prominent advocate of Objectives and Key Results.
Measure What Matters describes the OKR method Doerr learned from Andy Grove and introduced to organisations at different stages. The book combines his explanation with cases from businesses, nonprofits, and public-interest projects.
Where to start
Start with Measure What Matters for Doerr's account of OKRs, then test the method with a small number of outcome-based key results rather than translating every routine task into a goal.
