About the author
Taddy Hall is an innovation researcher and consultant associated with the development and application of jobs-to-be-done theory. He has worked with organisations on growth strategy and customer choice.
Hall co-authored Competing Against Luck with Clayton Christensen, Karen Dillon, and David Duncan. No dedicated Wikipedia identity page is available, so the linked page provides background on the theory rather than serving as a biography.
Where to start
Start with Competing Against Luck for the co-authors’ account of understanding innovation through the progress customers seek in a circumstance.
