About the author
Richard H. Thaler is an American economist whose work helped establish behavioral economics. He studied anomalies that standard models often set aside, including mental accounting, the endowment effect, self-control, and sensitivity to defaults.
Misbehaving tells the field's history from inside its arguments. Nudge, written with Cass Sunstein, turns related findings toward the design of choices in policy and institutions.
Where to start
Start with Misbehaving for Thaler's intellectual memoir, then read Nudge: The Final Edition for practical choice architecture.
