About the author
Phil Knight is the co-founder and former chief executive of Nike. His memoir approaches the company through its uncertain early years, when imported running shoes, cash-flow crises, supplier disputes, and a small group of obsessive colleagues mattered more than the finished brand.
In 1962, newly graduated runner Phil Knight sets out to test what he calls his Crazy Idea: Japanese shoes might challenge the German brands dominating the American market. A meeting with Onitsuka in Kobe gives him a product before he has a real company.
Where to start
Start with Shoe Dog: A Memoir by the Creator of Nike. Phil Knight recounts how an idea for importing Japanese running shoes became Blue Ribbon Sports and, eventually, Nike.
