About the author
Greg McKeown is a British author, speaker, and consultant whose work focuses on essentialism, priorities, leadership, and the design of work. He has taught and advised organisations on how choice becomes obscured by too many competing commitments.
Essentialism argues for identifying the highest contribution, eliminating nonessential demands, and building routines that make the important easier to execute. The method treats a considered no as part of responsible choice rather than simple refusal.
Where to start
Start with Essentialism for the discipline of selective commitment, then read Effortless for a companion argument about reducing friction in important work.
