About the author
Eric Ries is an American entrepreneur, blogger, and author associated with the lean-startup movement. His experience in technology startups led him to adapt ideas from lean manufacturing to product development under conditions of uncertainty.
The Lean Startup presents build-measure-learn, minimum viable products, validated learning, innovation accounting, and pivots. Ries later extended the approach to established organisations and long-term corporate transformation.
Where to start
Start with The Lean Startup for the core method, paying particular attention to the evidence a minimum viable product is meant to collect rather than treating speed as the goal.
