About the author
David S. Duncan is an innovation strategist and author whose work focuses on growth, customer decision-making, and the organisational practices required to develop and sustain new offerings.
He co-authored Competing Against Luck with Clayton Christensen, Taddy Hall, and Karen Dillon. No dedicated Wikipedia identity page is available, so the external link supplies background on jobs-to-be-done theory.
Where to start
Start with Competing Against Luck for the four authors’ practical explanation of why customers ‘hire’ products and services.
