About the author
Clayton M. Christensen was a Harvard Business School professor and the principal theorist of disruptive innovation. He studied why sound management can still leave established companies vulnerable when new markets reward a different measure of performance.
The Innovator's Dilemma asks why capable firms fail even while listening to customers, improving products, and investing where returns appear strongest. Clayton Christensen builds the argument from the unusually fast history of the disk-drive industry.
Where to start
Start with The Innovator's Dilemma. Clayton Christensen explains why well-managed companies can lose markets when a weaker technology serves a different customer first.
