About the author
Barry Schwartz is an American psychologist whose research and writing address decision-making, practical wisdom, morality, and the social settings that shape behavior. He taught for many years at Swarthmore College.
The Paradox of Choice argues that an abundance of options can raise expectations and regret while reducing satisfaction. Schwartz connects experimental psychology to ordinary decisions without treating freedom itself as the problem.
Where to start
Start with The Paradox of Choice for Schwartz's most widely known argument, then read Practical Wisdom for judgment inside institutions and professions.
